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Helena has a BA in Philosophy, Politics, and Economics from Oxford University (UK) and a PhD in Managerial Science and Applied Economics from The Wharton School, University of Pennsylvania. Helena’s expertise is in consumer behavior and decision making processes, and she has worked for over 10 years as a Marketing Consultant and Academic. She has been Marketing Director at Szrek2Solutions since May 2016. Helena assists with project management and oversees all communication through the website, social media, and works directly with partners and clients. Helena has authored many publications, including the companies’ most recent whitepaper “Redefining Electronic Draw Security”, which highlights the added value lotteries experience through adopting Szrek’s RNG. Helena is proud to assist lotteries and vendors in learning about Szrek’s products, which address a real need in the lottery industry.